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TED: Whats in a Name and Slogan?

25. November 2008 16:30 by Scott in   //  Tags: , , , , , , , ,   //   Comments (16)

While working on bringing a new TED down here to the South East, I was able to get in contact with TED HQs in New York.  I had a good conversation with them about what I wanted to do and they gave me the requirements that were needed to be met when I hosted a TED down here in the South East. The problem with these requirements, I cannot explain as of yet, but there were two big problems I had with them.  TED will be coming out with a innovative way to spread TED around the world, but in doing so they want to protect the name of course. They will be unveiling this new idea in January or February of 2009, but as of now I will not use TED as the name because of the requirements.  Maybe later down the road when things get ironed out, we could move the name around TED.  I don't wish to speak about it more than that, until they make their final decisions on how they are going to go about it.  With these two problems taken into account, I will have to create my own TED like event down here in Central Florida with a different name.

So where do I start, as stated last I was pursuing a name that would work best.  I want to do an acronym with some words I have drawn up that could best express the goal in mind.

  • Relevant
  • Innovative
  • High Quality
  • Design
  • Technology
  • Entertainment

I found a decent and pretty intelligent acronym creator at http://ac.epfl.ch/cgi-bin/ac.cgi. Any help on creating an acronym out of two or all those words would be amazing.  Have fun at it.  I will definitely be back next time with a name.

Now, TED does have an amazing slogan/mission statement.  Its one of those statements that cannot be topped at least I think.  The Statement is "Ideas Worth Spreading".  I also thought of another statement that was inspired by one of the people that left a comment on my blog. The statement is "Ideas Worth Spreading is an Ideal that must Grow"  These two phrases, I think brings everything together.  The fact is I think this slogan can be used over and over since it isn't copyrighted.  I personally think that TED and the idea of TED is worth spreading, so why can't another partner of TED also use the same slogan?  I will most likely be using this slogan and making the final decision on it by the time I blog next about TED.  

Again, any help on the name would be amazing! Also, if anyone wants to give their opinion about the mission statement, I would appreciate it.

The video below is a decently long one, but I think it could have the most impact on the Human Race in the next century or two. It is pretty drawn out and only after a few minutes do you realize what he is talking about.

Craig Venter on creating Synthetic life.

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Comments (16) -

Ryan Price
Ryan Price
1/27/2009 12:37:28 PM #

Too bad about TED's branding... still, there are opportunities to do something great.

Check in with the Florida Creatives Steering Committee... I know there are folks who would be interested in talking about this further, not just myself.

floridacreatives.com/group/steering-committee

We have a monthly phone call talking about some projects we have going, like BarCamp, Ignite and a new mentorship/community service program we are hoping to launch this year.

Again, I'm very sorry we didn't get to meet in Melbourne last week. If that ever happens again, call me 407-484-8528

Peace,
Ryan

Ron
Ron
3/4/2009 7:49:28 AM #

Seems like it would be better to partner with someone else already trying to do something similar, because then you'd be able to integrate your ideas into something already breathing or find some branding scheme that isn't quite as (to be frank) well funded and established as the TED brand.

Because Joe average user doesn't know what the TED conference is or particularly care. If anything, they might think it's related to Ted Turner more than anything else. I know that's the first thing I thought when I heard about it.

I know of a few that might be useful to you, if you get in touch.

Scott
Scott
3/4/2009 4:00:11 PM #

Thanks Ron,

I postponed working on this project till April.  I will get in touch with you though about your ideas.

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